Important
If you are working on a local business, enabling Schema Support is not recommended.
According to the Google guidelines, if review snippet is for a local business 1. Ratings must be sourced directly from users. 2. Sites must collect ratings information directly from users and not from other sites.
According to the Google guidelines, if review snippet is for a local business 1. Ratings must be sourced directly from users. 2. Sites must collect ratings information directly from users and not from other sites.
Schema support option has been recently added to Premium Facebook, Google and Yelp Reviews widgets. Enabling schema support option adds review fields in the schema of the web page. So whenever a user searches for a relevant place, organization or service, Google considers this input while showing the results. As a result, positive reviews helps your site climbing up in the search results.
Schema Type
There are three schema types you can add through the widget:
- Place: If you’re working on a place like a station, bridge, etc. Place schema type is what you need.
- Organization: If your business is an organization.
- Service: For companies that based on offering services.
In each type of schema, the attributes are added:
- aggregateRating
- ratingValue
- reviewCount
Schema Test
You can simply test the schema added by the widget from Google – Structured Data Testing Tool You will see a tab – with the schema attributes – for the schema you choose.